Joe Gibson Media

Statement of intent   My TV adverts for 'The Devil’s channel' will establish a classic horror theme that aims towards the teenage audience. There will be certain intertextual references that remind the audience of their favourite horror movie. My vision will suit the target audience and scheduled time as it will take place at the evening to ensure no young children are viewing it. It will adhere to ASA guidelines because the advert will not compromise any of the rules that may offend people. I believe these adverts will be effective because it aims to bring back the classic horror theme while also adding new features to make it more entertaining. This will be done through locations, lighting and costume to make the adverts even more appealing.    One of the locations for one of the adverts will take place in the woods. I have used this location as it creates an eerie atmosphere at night time which will further add to the suspense. Suspenseful music will be added from cl

1.Be detailed don't worry about drawing skills. 2.A plan that tells you who is responsible for what and can be clear enough for everyone to follow. 3. Should be taken with you when you are filming. 4.Ensures you make most of your time when filming. 5.Be prepared to make changes on it. 6.Essential for planning and should never be done after the filming. 7.Film the sequence holding your phone over the frame for as long as you plan to in the scene itself.

Advertising standards authority I t is a n independent regulatory body set up in 1962 to monitor standards within advertising and to ensure that advertisements comply with the requirement that they be legal, decent, honest, and truthful. Covers all media. Decides if adverts complies with standard codes. What do regulators do and why have them? A regulator is a body that is not part of the government but will follow the governments guidance or laws. There is a regulator for TV and radio , for newspapers and magazines. Each have different amounts of power. sometimes they are there to deal with or investigate complaints from the public. Sometimes they can issue fines, bans or warnings. Key advertising rules: Ads must not mislead Claims should be supported with evidence Ads should deal honestly and truthfully with consumers Ads should not offend Ads should be responsible

Conventions: Product placement Jingle Slogan Logo A character (for memorability) Advertising costs Depends on the time it comes on As with all advertising it varies depending on the context… The target demographic of the audience (social,economic and cultural) The target psychographic of the audience(Personality, attitudes, values, interests and lifestyles) How well known or established the product is(social, economic and historical context) The intended values, attitudes or beliefs of the brand(social, cultural and political) The form( Has different form from print) Film 4 advert Horror music Horror props e.g doll Clips from horror films Dark lighting (low key) Textual analysis

Horror -Dark lighting            -Low shots                         -Backstory of killer -Bad weather             -Close ups                          -Quiet scenes -Dark clothing           - The dumb character         -Blood -Mask                        -Jump scares -Eerie sound              -Weapons Sci-Fi -High key lighting      -Alien languages -Alien creatures          -Spacesuits -Futuristic themes       -Establishing shots -Spaceships                  -Made up locations Steve Neale Genre conventions theory The genre are not created but are developed through a process where producers use similar codes and conventions in production which then becomes repeated. This appeals to audiences as they have a set of expectations but we also require differences so it doesn't become stale. Genres have to have repetitive elements for you to understand but also some changes.

Choose a good time of day to film - sunrise or sunset Big changes in lighting affect continuity. Use the adventure setting Lack of consideration of light can make the footage look bad. Roles of lighting: Sets the mood Draws attention to product Makes your actor look better Indicates high or low quality 3 point fill lighting 3 lights create a normal looking scene with soft shadows and average colours. This used in normal scenes with any object in focus. Chiaroscuro lighting Characterised by harsh lighting that creates a extreme contrast between different areas of a shot, such as a characters face. Can be used in black and white is mainly used in horrors. Atmosphere will play a vital role. High key lighting Uses harsh, bright lights to reduce contrast in a scene, giving a scene a white washed, clean look which does not show any shadows. Low key lighting Creates shadows and contrast between colours. Used to create atmosphere. Backlighting Scene is lit directly from behind, usually by natu