Advertising standards

Advertising standards authority

It is an independent regulatory body set up in 1962 to monitor standards within advertising and to ensure that advertisements comply with the requirement that they be legal, decent, honest, and truthful. Covers all media. Decides if adverts complies with standard codes.

What do regulators do and why have them?

A regulator is a body that is not part of the government but will follow the governments guidance or laws. There is a regulator for TV and radio , for newspapers and magazines.

Each have different amounts of power. sometimes they are there to deal with or investigate complaints from the public. Sometimes they can issue fines, bans or warnings.

Key advertising rules:

Ads must not mislead
Claims should be supported with evidence
Ads should deal honestly and truthfully with consumers
Ads should not offend
Ads should be responsible

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