Intertextuality and values

Intertextuality:

One text makes a reference to another piece of text directly or indirectly. Direct intertextuality purposely tries to re-make the scene from another piece of text. Directors use intertextuality as a homage or a parody which mocks the previous text. It adds another level of enjoyment.

Attitudes and values in coffee advertisement:

1. It shows that the coffee is high quality due to the golden theme.
2. Trying to show how their coffee is the best.
3. Trying to show how cheap their coffee is compared to other coffee shops.
4.Trying to show how good the company is to their employees.

Zeitgeist: The concerns and values of the period of time.

2014 google: Advancements in technology.
2017 google: A lot of protests and disruption
2019 google: Focussing more on the actions of people.

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