4x15 second adverts

Name of channel:

Genre: Horror

Overview: This will be a horror theme. The advertisement will not reveal too much information and leave the viewers on a cliff hanger. The video will be 15 seconds long.

Requirements of the brief:

Statement of intent (350 words)
Advert running length: 15 seconds each
Target audience: 16-25 year olds

How I will use media language:

Mise en scene: Props, lighting, location, costume

What I need to practice to achieve my ideas;

Filming e.g creating camera angles for effect


Advert 1 idea:

I will be on my phone by myself watching a video. Next an emergency broadcast will interrupt the video I'm watching to announce an national apocalypse. A zombie will then sneak up on me then the screen will go black to leave the audience on a cliff-hanger.

Advert 2 idea:

I will be alone in the woods where I will receive a mysterious phone call in a distorted voice. I will then carry on thinking it was a prank call until I see someone staring at me in a mask.

Advert 3 idea:

Me and a friend will be walking together in the woods. The friend will leave for one second to look at something. I will then look for them and find their body on the floor. A dark figure will then approach me from behind and then the screen will go black to leave the audience on a cliff-hanger.

Advert 4 idea:

The setting will take place in the woods and I will take clips from the movie Predator to show something lurking in the trees.




Comments

Post a Comment

Popular posts from this blog

Advertising standards

Advertising standards authority I t is a n independent regulatory body set up in 1962 to monitor standards within advertising and to ensure that advertisements comply with the requirement that they be legal, decent, honest, and truthful. Covers all media. Decides if adverts complies with standard codes. What do regulators do and why have them? A regulator is a body that is not part of the government but will follow the governments guidance or laws. There is a regulator for TV and radio , for newspapers and magazines. Each have different amounts of power. sometimes they are there to deal with or investigate complaints from the public. Sometimes they can issue fines, bans or warnings. Key advertising rules: Ads must not mislead Claims should be supported with evidence Ads should deal honestly and truthfully with consumers Ads should not offend Ads should be responsible
Read more

Conventions of horror and sci-fi

Horror -Dark lighting            -Low shots                         -Backstory of killer -Bad weather             -Close ups                          -Quiet scenes -Dark clothing           - The dumb character         -Blood -Mask                        -Jump scares -Eerie sound              -Weapons Sci-Fi -High key lighting      -Alien languages -Alien creatures          -Spacesuits -Futuristic themes       -Establishing shots -Spaceships                  -Made up locations Steve Neale Genre conventions theory The genre are not created but are developed through a process where producers use similar codes and conventions in production which then becomes repeated. This appeals to audiences as they have a set of expectations but we also require differences so it doesn't become stale. Genres have to have repetitive elements for you to understand but also some changes.
Read more

Intertextuality and values

Intertextuality: One text makes a reference to another piece of text directly or indirectly. Direct intertextuality purposely tries to re-make the scene from another piece of text. Directors use intertextuality as a homage or a parody which mocks the previous text. It adds another level of enjoyment. Attitudes and values in coffee advertisement: 1. It shows that the coffee is high quality due to the golden theme. 2. Trying to show how their coffee is the best. 3. Trying to show how cheap their coffee is compared to other coffee shops. 4.Trying to show how good the company is to their employees. Zeitgeist: The concerns and values of the period of time. 2014 google: Advancements in technology. 2017 google: A lot of protests and disruption 2019 google: Focussing more on the actions of people.
Read more