Conventions of advertisements

Conventions:
Product placement
Jingle
Slogan
Logo
A character (for memorability)

Advertising costs
Depends on the time it comes on


As with all advertising it varies depending on the context…

The target demographic of the audience (social,economic and cultural)
The target psychographic of the audience(Personality, attitudes, values, interests and lifestyles)
How well known or established the product is(social, economic and historical context)
The intended values, attitudes or beliefs of the brand(social, cultural and political)
The form( Has different form from print)


Film 4 advert
Horror music
Horror props e.g doll
Clips from horror films
Dark lighting (low key)

Textual analysis













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