Statement of Intent draft
Statement of intent
My TV adverts for 'The Devil’s channel' will establish a classic horror
theme that aims towards the teenage audience. There will be certain
intertextual references that remind the audience of their favourite horror
movie. My vision will suit the target audience and scheduled time as it will
take place at the evening to ensure no young children are viewing it. It will
adhere to ASA guidelines because the advert will not compromise any of the
rules that may offend people. I believe these adverts will be effective because
it aims to bring back the classic horror theme while also adding new features
to make it more entertaining. This will be done through locations, lighting and
costume to make the adverts even more appealing.
One of the locations for one of the adverts will take place in the
woods. I have used this location as it creates an eerie atmosphere at night
time which will further add to the suspense. Suspenseful music will be added
from classic horror movies to add to the atmosphere. Every advert will finish
on a cliff-hanger so we don't see too much of the story.
The first advert will contain a character walking in the woods where
they will be watching YouTube on their phone when an emergency broadcast will
interrupt the video to announce a national zombie apocalypse outbreak. A zombie
will then slowly sneak up on the character and I will use a point of view shot
to show it.
The second advert will contain a character walking down a street at
night time where they will receive a mysterious phone call from someone. The
character will think it is a prank and proceed to walk until they see a dark
figure with a mask on. The dark figure will then appear round a corner of the
street about to attack the character where the screen will cut off leaving the
audience on a cliff-hanger.
The third advert will contain two characters walking in the woods and
then one of them walks off for a couple of minutes. The first character will
then find their friend’s body and then a dark figure will rise up behind them
in which the screen will be cut off to create suspense.
The fourth advert will contain two characters walking in a woods until
they hear weird noises. I will use scenes from the movie predator to show
something lurking in the trees. A stick will then snap behind them and there
will be a close up of the characters face to see a reflection of something
through the eyes of the character.
The four adverts will work well together to create a coherent brand
identity because they will contain the same characters in the adverts which
will help create an identity. There will also be a unique brand logo at the
start of each advert to help promote it. My vision will suit the target
audience and scheduled time as it will appeal to teenagers and appear on TV
around 8:00.It will adhere to ASA guidelines because the adverts will not be
misleading or offensive.
I believe these adverts will be effective because there will be
intertextual references to many classic horror films which the audience will
recognise while also adding a unique aspect of my channel.
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