Conventions: Product placement Jingle Slogan Logo A character (for memorability) Advertising costs Depends on the time it comes on As with all advertising it varies depending on the context… The target demographic of the audience (social,economic and cultural) The target psychographic of the audience(Personality, attitudes, values, interests and lifestyles) How well known or established the product is(social, economic and historical context) The intended values, attitudes or beliefs of the brand(social, cultural and political) The form( Has different form from print) Film 4 advert Horror music Horror props e.g doll Clips from horror films Dark lighting (low key) Textual analysis